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Data and Insights for Publishers
We help publishers capture better first-party data, optimize content performance, improve user experience and grow digital advertising revenue.
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Tools, Playbooks, Videos, Case Studies & More
GET THE INSIGHTS YOU NEED TO DRIVE ENGAGEMENT
We work with publishers to break down the barriers between media, ad serving and analytics and advance your tech maturity. Our expertise spans the data lifecycle:
- Data Collection and reporting
- Data Integration + Google Cloud Platform
- Activation + intervention
- Audience creation and monetization
- Content and behavioral targeting
- Real-time header bidding
- Newsletter and subscription optimization
As a key contributor to the Google News Initiative and a co-creator of Data Tools for News Organizations, we’ve created free resources and tools to help you better understand and predict your customers’ behavior, and identify content that will resonate with them.
Learn how to tag and capture data
Identify content that will reduce churn
Maximize ad revenue and targeting
Make a measurable impact and prove results
3 Factors For A Successful Data Science & Machine Learning Project
Funnel Analysis & Activation
Content Marketing Analysis
News Tagging Guide
Take a look at the News Tagging Guide we created in collaboration with Google. It offers helpful tools, including code snippets, data modeling, data dictionaries, a video measurement demo tool and playbooks.
Get The GuideMore Tools For Publishers
We’ve also developed a host of additional resources to help you get the
most value from your data: