The New Google Analytics is here!
NEW GOOGLE ANALYTICS FEATURES AND UPDATES
The New Google Analytics (previously called GA4) is here! While this latest iteration of Google Analytics is under development with new features planned, it includes the capabilities we’ve wanted—and needed—over the last few years.
New Google Analytics offers marketers the flexibility and agility to gain more insights, better activate their data and make an even greater impact on their organizations’ business goals—all in a way that protects user privacy.
We’ve created some helpful resources to help you learn more about what’s possible with New GA, how and when to begin implementing it, what’s yet to come and more. Take a look.
Master the Basics of New GA for Web
Our overview guide covers 10 New Google Analytics web capabilities and updates that will transform your workflows and improve your campaigns. Plus, it offers tips for how and when to begin using GA.
Read the EbookCase Study: Making the Move to Google
Read how Adswerve helped Condé Nast switch from Adobe Analytics to the enterprise version of Google Analytics, significantly reducing both platform and operational costs.
Read the Case StudyEverything You Need to Know About New GA
Ready to explore GA? Check out advice from our experts so you know exactly how to use the features and capabilities that matter most.